Turning an employee story into a brand identity piece for Town Toyota

A short brand film centered around a real employee story, designed to highlight company culture and position Town Toyota as more than just a dealership.

Project Overview

• Goal: Strengthen brand identity & highlight company culture

• Deliverable: 60-sec brand film

• Format: Scripted voiceover + lifestyle visuals

• Location: Wenatchee Valley / dealership • Client: Town Toyota

Approach

We focused on telling the story through the perspective of one employee, using his voice to anchor the narrative while visuals brought the environment to life. The goal was to make the brand feel human, grounded, and rooted in the local community rather than purely transactional