HOMECARE HEROES

Building a full brand content system for Home Care Heroes

A multi-piece video campaign designed to establish trust, communicate values, and generate ongoing content across both web and social platforms.

Project Overview

• Goal: Build trust, showcase craftsmanship, and support lead generation

• Deliverables: 3–4 min brand film + 2 min testimonial + 5 short-form videos

• Format: Interview-driven storytelling + lifestyle visuals

• Location: Wenatchee Valley / active ADU projects

• Client: Home Care Heroes Construction

Content Strategy

Rather than creating a single video, the project was designed as a content ecosystem: the brand film establishes trust and communicates values, the testimonial provides real-world proof, and the short-form content extends reach across social platforms.

Ongoing Work

The project has since evolved into an ongoing monthly retainer focused on producing short-form content for continued growth and visibility

SOCIAL FIRST CAMPAIGNS