HOMECARE HEROES

Building a full brand content system for Home Care Heroes

Project Overview

• Goal: Build trust, showcase craftsmanship, and support lead generation

• Deliverables: 3–4 min brand film + 2 min testimonial + 5 short-form videos

• Format: Interview-driven storytelling + lifestyle visuals

• Location: Wenatchee Valley / active ADU projects

• Client: Home Care Heroes Construction

A multi-piece video campaign designed to establish trust, communicate values, and generate ongoing content across both web and social platforms.

Approach

We built the campaign around real voices, capturing both the team behind the work and the clients experiencing it. By combining a brand-focused film with a client testimonial and short-form content, the goal was to create a system where one production could serve multiple purposes across the business.

Content Strategy

Rather than creating a single video, the project was designed as a content ecosystem: the brand film establishes trust and communicates values, the testimonial provides real-world proof, and the short-form content extends reach across social platforms.

Ongoing Work

The project has since evolved into an ongoing monthly retainer focused on producing short-form content for continued growth and visibility

SOCIAL FIRST CAMPAIGNS