BOBA LAB
Driving local awareness through a series of creative commercials for Boba Lab
A collection of concept-driven commercial spots designed to increase brand awareness and attract new customers across social media and in-theater advertising.
Project Overview
• Goal: Increase local awareness & drive in-store traffic
• Deliverables: Three commercial spots (30–49 seconds each)
• Style: Concept-driven, narrative commercials
• Distribution: Social media & local movie theater ads
Client: Boba Lab
Approach
Each commercial was built around a unique concept while staying consistent with the brand’s playful identity. From a lab-inspired drink creation sequence to character-driven storytelling and multi-scenario ads, the goal was to create memorable moments that made the brand stand out in a crowded local market.
Creative Direction
A lab-themed spot brought the brand’s identity to life through a playful “scientist” concept. A character-driven ad introduced new menu items through a fun, story-based approach. A multi-scene commercial highlighted different use cases, from energy to social hangouts.