bale breaker brewing

Launching Bale Breaker’s Daybreak Pale with an adventure-driven commercial

A short commercial created to support the release of Daybreak Pale. Positioning the beer as the perfect companion for post-work adventure and downtime.

Project Overview

• Goal: Promote new beer release

• Deliverable: 30-sec commercial

• Locations: Outdoor lifestyle settings (cycling, hiking, snow)

• Usage: Social media & digital placements

• Client: Bale Breaker Brewing

Approach

We built the concept around the idea of “earned moments” capturing people stepping away from the day and into something more. Each scene was designed to feel natural and lived-in, pairing outdoor activity with subtle product integration to keep the focus on experience rather than just the beer.